DISTINCTIVE PROJECTS
By Katia and Roberto Berloni
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A sustainable business model that is innovative and dynamic boasting over 60 years of family experience in the kitchen and furniture sector.
VISION
To be dynamic, flexible and quick to market with craftsmanship attention to detail while providing industrial capacity through digital automation.
“Distinctive Projects” is Bersons vision which provides a unique management philosophy of style in the kitchen sector. This vision focuses on eco-sustainability at every stage of production and the distribution process by cutting out any extra costs that are incurred by a commercial chain. We cut out the expenses of showrooms, reduce the requirements of several transportation.
PRESENT : BERSONS
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Katia and Roberto Berloni
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We are the second generation of a family that has marked the history of Made in Italy in the furniture sector. We wanted to create a new project without forgetting our origins and the founding values of the Berloni family business: territory, tradition, craftsmanship and technology. We are excited to give life to this new phase in the history of our family thanks to the experience gained over many years in the company and the contacts acquired in Italy and around the world. Bersons represents a new model of entrepreneurial development, innovative, flexible, sensitive to contemporary dynamics and new needs of consumers, both for individual use and for contract projects.
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High quality and Italian style.
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We insource customized processes and outsource serial production to a selected production chain composed of an articulated network of master craftsmen, small and large industries, specialized in the various production segments, able to guarantee excellent quality, service and timing, respecting our technical and stylistic guidelines. We know how to select the right partners and handle contracts and individual orders, making us a flexible and competitive company.
Made in Italy
We believe in our origins, the character and charm of Made in Italy.
Innovazione
We believe in a super innovative business model for our sector, quick, flexible, performing, competitive and that applies digital evolution to the kitchen and furniture sector.
Quality
We believe that at the basis of a good product there are the requirements of the quality of the raw material used, of the production processes and of the services offered.
Accessibility
We believe that the user's path can be digital first, accessible from anywhere in the world and by anyone in real time, with transparent and accessible quality and price.
Sustainability
We believe in innovation compatible with eco-sustainable development.
MISSION
Create a mini production facility for the production of custom made projects, satisfying the needs of flexibility and customization. Bersons benefit of a local suppliers chain that guarantee the maximum production potential, capable to satisfy large quantities demand.
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The Bersons business model breaks free from traditional distribution, creating professional relationships at national and international level, with the aim of building a brand linked to the roots of the Berloni family, but at the same time innovative in the diversity of the proposal, in the approach and in the contents. A light structure compatible with the needs of our planet thanks to a strategy focused on new industrial technologies and digital marketing.
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Tra passato e futuro
La gamma cucine Bersons parla un linguaggio nuovo e moderno: la commistione tra passato e futuro dell’azienda eÌ€ esplicita in ogni modello e si rivolge a un target di mercato diversificato.
Leader in the furniture and kitchen sector
The growth in turnover and a series of highly successful models brought the company founded by the Berloni family to become an industry leader in the sector. In the nineties, with the entry into the company of daughters and sons of the founders, the growth and expansion became international, up to the early 2000s, when the products were distributed in more than 50 countries around the world.
HISTORY
Berloni experience
The history of over sixty years of success in the furniture sector has marked our style, our taste, our identity. Ever since the brothers Antonio and Marcello Berloni decided to start producing kitchens and furniture in a small garage on the outskirts of Pesaro, our work has become our passion, our day by day and the history of our family.